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Can you build a social housing brand on a budget?
Whilst the recession digs its heels in and looks likely to continue pinching hard for the foreseeable future, as a communications agency it can become increasingly difficult to keep your clients on the...
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Aspiring to Inspire
I’ve just finished reading Hegarty on Advertising by the legendary John Hegarty of BBH, and I have to say it’s probably the most enjoyable advertising/branding book that I’ve ever read! You don’t...
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The ugly face of Social Media — can we turn the other cheek?
As I was trying to follow news about the riots from abroad earlier this week, I was relying significantly on those media being blamed for inciting much of the chaos — social media, namely Twitter and...
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Habitat – was it really all that?
As all but three UK Habitat stores went into administration recently, I wondered if I alone found the whole concept of this brand somewhat bemusing? Habitat, which was set up in 1964 by designer Sir...
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Are daily deal websites, deal breakers for brands?
The pressure is now on in The Apprentice as Lord Sugar whittles down the candidates to the most promising (he hopes!) few. Wednesday nights task, saw teams Phoenix and Stirling battle it out for the...
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Designed to Shock
Recently, we created a bit of a social media storm with our ChipShop Award winning ad ‘Muamba‘. The creative work was put together in response to the Bad Taste category and wasn’t intended for...
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“My six month-old could have done better”
…is the usual comment when something bold and brave in the world of design is released. The new ITV logo has been launched into a stormy water of controversy. The same happened when the London 2012...
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On the right tracks
How do you tackle the tricky subject of rail safety? Particularly what happens if you disobey the rules. Do you go down the Alfred Hitchcock route of not showing anything graphic, just implying it?...
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Housing, the facts and figures
After another interesting year working with our clients in the housing sector, we’ve compiled some of the most interesting facts and figures and designed an infographic for the housing market 2011/12....
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Content or Design – Which Comes First?
What came first? The chicken or the egg? If you Google this quandary, you will directed to plethora of websites which will all have different answers, and different approaches to the needs of their...
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